VAS consulting has created an application utilizing Natural Language Processing (NLP) a branch of artificial intelligence that analyzes unstructured texts and turns them into powerful tools to create continuous improvement plans in marketing, product, customer service , analysis of complaints and suggestions mailboxes, and customer comments on social networks. The application analyzes trends in any source language, allowing valuable information to be extracted by categorizing the texts to have a better understanding of the data. This results in powerful visibility and interpretation of information for decision making.
The comments left by users of a product or service become smart information that can help implement improvement programs, analyze prices, review the formulas and components of its products, among other benefits. This tool translates the experience of the user in decision-making analytical data
Effective communication is the basis of all positive relationships. Suggestion and improvement mailboxes are the least expensive and most direct communication channel that any company or institution can access. It is an active listening format using algorithms of At NLP to analyze and structure the comments and suggestions of the collaborator. In addition, we extract data to detect recurring problems and even predict factors that may affect the physical and emotional wellbeing of the collaborators.
Using the NLP model powered by VAS identifies relevant content from news articles, blogs and any data source to extract information about the competition, brand positioning and changes in consumer behavior.
